FOUNDERS
Founded by Belinda Hayes and a friend in 2017 and then joined more recently by her husband Ashley, who brings extensive retail experience to the business, the Bobums mission was to simplify the lives of busy families.
With 3 children of her own and an extended family that enjoys an active outdoor lifestyle, Belinda soon learnt the struggle of lugging heavy, soggy towels around all day. The solution was Bobums - a brand that delivers convenience to families across South Africa with a compact, lightweight, quick drying towel option.
Our eco-friendly towels, crafted from recycled plastics, are compact, lightweight, and quick-drying, making them the ideal solution for every mum.
Available in a variety of trendy colours and prints, Bobums towels can also be personalised for clubs, schools, and events, making them perfect gifts for any occasion.
Based in Durban, we take pride in offering a locally made product that deserves a place in every home.
Join us in celebrating convenience and sustainability with Bobums!
